More supporters, more funding, more impact
Targeted digital marketing that connects your NZ charity with the donors, volunteers, and community partners who care about your cause.
Book a Discovery CallMore supporters, more funding, more impact
Targeted digital marketing that connects your NZ charity with the donors, volunteers, and community partners who care about your cause.
Good work alone doesn't grow your supporter base
Your charity does meaningful work. But outside your immediate network, nobody knows about it. You're competing for attention with thousands of registered charities in New Zealand — all of them worthy, most of them invisible online.
The organisations that grow their funding and volunteer base aren't necessarily doing better work — they're telling better stories. They show up when someone searches "volunteer opportunities Auckland" or "donate to homelessness NZ." They run giving campaigns around key moments. They turn one-time donors into recurring supporters through consistent, thoughtful communication.
Most NZ not-for-profits know they should be doing more online but don't have the time, budget, or expertise to do it well. Social media posts are sporadic. The email list hasn't been sent to in months. The website blog has three posts from 2022. Growth requires sustained, strategic effort — not just occasional bursts when someone on the team has a spare afternoon.
Not-for-Profit & Community × GrowWhat Grow delivers
Cause-driven SEO
Targeting the searches people actually make — 'volunteer opportunities [city]', 'donate to [cause] NZ', 'community support [region]'. Content that ranks and attracts supporters.
Storytelling & content
Impact stories, programme updates, and community narratives that build emotional connection. Written for donors, funders, and media — not just your board.
Campaign management
Giving campaigns around key moments — end of financial year, Giving Tuesday, seasonal appeals. Social media, email, and Google Ad Grants strategy executed for you.
Donor journey optimisation
Map and improve the path from awareness to first donation to recurring supporter. Identify where people drop off and fix it.
Google Ad Grants management
NZ-registered charities can access up to US$10,000/month in free Google Ads. We apply, set up, and manage your Ad Grant to drive traffic and donations.
Community engagement
Email newsletters, social media content, and event promotion that keeps your supporter base active, informed, and sharing your cause with their networks.
How Grow works
Supporter audit
Analyse your current supporter base — where donors come from, volunteer sign-up patterns, email engagement, and website traffic. Identify the biggest growth opportunities.
Growth plan
Prioritised strategy aligned with your fundraising calendar, campaign schedule, and capacity. Realistic goals tied to donation revenue and volunteer numbers.
Monthly execution
Content creation, email campaigns, social media management, SEO improvements, and Google Ad Grants optimisation. Consistent activity that builds momentum.
Measure & report
Monthly reporting on donations, volunteer sign-ups, email engagement, and website traffic. We tie digital activity back to real outcomes your board cares about.
Growth you can measure
Donation revenue growth
More one-off donations, higher conversion to recurring giving, and increased average gift size. Measurable revenue growth from digital channels.
Volunteer pipeline
Consistent flow of new volunteer enquiries from people who found you through search, social media, or word of mouth — not just your existing network.
Supporter retention
Regular communication keeps existing donors and volunteers engaged. Reduced lapse rates and more supporters renewing their commitment year on year.
Brand awareness
More people in your community and across New Zealand know who you are and what you do. Organic reach that compounds over time.
Frequently asked questions
Google offers eligible charities up to US$10,000 per month in free Google search advertising. NZ-registered charities with Charities Services registration can apply. We handle the application, setup, and ongoing management to maximise the value.
We work with the budgets community organisations actually have. Google Ad Grants are free. Organic SEO and email marketing have very low ongoing costs. We'll be upfront about what's achievable with your resources and prioritise the highest-impact activities.
Short phone interviews or voice memos from your team give us the raw material. A 10-minute chat with a programme coordinator or a volunteer generates enough for a compelling impact story. We handle the writing — you provide the truth.
Absolutely. EOFY is the biggest giving period in New Zealand because of tax donation receipts. We plan campaigns 6-8 weeks out and run them across email, social media, and Google Ads to maximise donations before 31 March.
Donation revenue, cost per acquisition, recurring donor conversion rate, volunteer sign-ups, and email engagement. We focus on metrics that connect to actual organisational capacity — not vanity metrics like follower counts.
It depends on who you're trying to reach. Younger volunteers respond to short-form video. Donors aged 45+ are more likely on Facebook and email. We'll recommend the channels that match your audience and your capacity to create content consistently.
Ready to talk about not-for-profit & community?
Book a free discovery call. No sales pitch — just an honest conversation about what your business needs.