Launch a digital presence that matches your reputation
A comprehensive digital foundation for automotive and marine businesses ready to move beyond classifieds and build a brand customers trust and return to.
Book a Discovery CallLaunch a digital presence that matches your reputation
A comprehensive digital foundation for automotive and marine businesses ready to move beyond classifieds and build a brand customers trust and return to.
Classifieds aren't a digital strategy
Most NZ car dealerships and marine businesses built their online presence around Trade Me Motors, AutoTrader, or a basic Facebook page. That worked when the industry was simpler. Today, buyers expect a seamless digital experience — browsing inventory, checking reviews, pre-qualifying for finance, and booking test drives — all before they set foot on your lot.
Franchise dealers and large marine brands have full digital teams. They're running retargeting ads, building email lists, and showing up on page one of Google. Independent LMVD dealers, specialist workshops, and boutique boat builders are competing against that with a logo and a Trademe store.
A Launch engagement gives you the complete digital foundation — not just a website, but a brand identity, inventory management strategy, and lead generation system that positions your business as a credible, professional operation. Whether you're selling used cars in Manukau, building custom boats in Whangarei, or running a performance workshop in Christchurch, this is your launchpad.
Automotive & Marine × LaunchWhat Launch includes
Brand identity & positioning
Logo, colour palette, signage guidelines, and visual identity that positions your business as professional and trustworthy — whether you're a yard, workshop, or marine dealer.
Custom website with inventory system
A fully custom website with integrated vehicle or boat listing management. Filterable by make, model, price range, year — the experience buyers expect in 2026.
SEO foundation
Local SEO setup targeting your region and speciality. Optimised for searches like 'used cars [city]', 'boat dealer NZ', or 'WoF and service [town]' so you rank where it matters.
Lead capture & finance integration
Enquiry forms, test drive bookings, and finance pre-approval workflows. Every lead is captured, tracked, and followed up — no more missed opportunities.
Content strategy
A plan for vehicle reviews, service guides, marine how-tos, and customer stories that build authority and improve search rankings over time.
Third-party listing sync
Strategy and integration for syncing your inventory across your website, Trade Me Motors, AutoTrader, and other marketplaces — update once, publish everywhere.
How Launch works
Discovery
We learn your business from the ground up — your stock profile, target buyers, competitive landscape, and growth goals. We visit your yard, workshop, or marina if we can.
Strategy
We develop your digital strategy — brand positioning, site architecture, inventory management approach, SEO targets, and a content roadmap built for the automotive or marine sector.
Build
Design and development of your website, brand assets, and lead systems. Regular check-ins so you see progress and can steer the direction.
Launch & handover
Everything goes live. We train your team on inventory management, lead handling, and basic updates. You get a clear guide and ongoing support access.
Expected outcomes
Brand credibility
A polished, professional digital presence that gives buyers confidence — especially important for independent dealers competing against franchise operations.
Direct lead generation
Enquiries come through your own website, not just third-party platforms. Lower cost per lead and full control over the buyer relationship from first click.
Inventory efficiency
Manage listings once and publish across all channels. Less admin time, fewer errors, and faster turnaround when new stock arrives.
Scalable foundation
A platform built to grow — ready for additional locations, service offerings, online booking systems, or e-commerce for parts and accessories.
Frequently asked questions
Build in a Day gets you online fast with a professional small website. Launch is a comprehensive engagement including brand strategy, custom inventory systems, SEO, and lead generation — it's for businesses ready to invest in their full digital foundation.
Typically 6-10 weeks for automotive and marine businesses, depending on the scope. Inventory system integration and multi-channel sync can add time, but we prioritise getting you visible quickly.
Yes. We understand LMVD compliance, MTA standards, CGA obligations, the WoF/CoF process, marine safety requirements, and how NZ buyers actually shop for vehicles and boats. We speak your industry's language.
We work with common NZ dealer management systems and can build custom integrations where needed. If you're using a specific DMS or inventory tool, we'll assess compatibility during discovery.
Absolutely. We build with the EV shift in mind — range specs, charging info, Clean Car Discount details, and EV-specific content. As the market evolves, your website evolves with it.
Ready to talk about automotive & marine?
Book a free discovery call. No sales pitch — just an honest conversation about what your business needs.