Fill your yard with buyers, not just browsers
You've got the website. Now it's time to drive qualified traffic, convert more enquiries, and build a pipeline that doesn't depend on Trade Me alone.
Book a Discovery CallFill your yard with buyers, not just browsers
You've got the website. Now it's time to drive qualified traffic, convert more enquiries, and build a pipeline that doesn't depend on Trade Me alone.
A website that doesn't sell is just a digital brochure
You invested in a decent website, but the enquiries aren't matching the investment. Your vehicles sit on the site without views. Your service pages get traffic but nobody books. Your marine listings look great but leads trickle in slowly.
For NZ automotive and marine businesses, the challenge is that the major platforms — Trade Me Motors, AutoTrader, Turners — dominate search results and buyer attention. Your own website competes against platforms with massive SEO authority and advertising budgets. Without an active growth strategy, your site is invisible against that competition.
Growing your automotive or marine business digitally means more than boosting a Facebook post. It means a systematic approach to search visibility, paid campaigns targeting high-intent buyers, content that builds authority, and conversion systems that turn website visitors into showroom appointments. It means competing smarter, not just being present.
What Grow delivers
SEO & local search domination
Targeted keyword strategy for your market — 'used SUV Auckland', 'boat servicing Tauranga', 'auto electrician near me'. Monthly content and technical improvements to climb rankings.
Google & social advertising
Search campaigns for high-intent buyers and retargeting for people who browsed but didn't enquire. Facebook and Instagram ads showcasing new stock arrivals and seasonal offers.
Conversion rate optimisation
Analyse and improve how your website turns visitors into leads. Better listing pages, smarter forms, faster load times, and clear calls to action.
Content & video marketing
Vehicle walk-around videos, marine product reviews, service explainers, and buyer guides. Content that builds trust, improves SEO, and gives buyers reasons to choose you.
Email & SMS remarketing
Stay in front of past buyers and warm leads with new stock alerts, service reminders, and seasonal promotions. Automated sequences that nurture without being pushy.
Reputation management
Google review generation strategy and response management. In automotive and marine, reviews make or break purchase decisions — we help you build a five-star profile.
How Grow works
Audit & benchmarking
We review your current traffic, search rankings, lead flow, and how you stack up against local competitors and the major listing platforms.
Growth strategy
A prioritised plan targeting the biggest opportunities — whether that's owning local search, running high-ROI ad campaigns, or fixing conversion leaks on your site.
Monthly execution
Ongoing cycles of content creation, ad management, SEO improvements, and conversion optimisation. You get monthly reports on traffic, leads, and cost-per-enquiry.
Scale what works
As we identify winning channels and campaigns, we double down. Expand into new regions, vehicle categories, or marine segments with proven playbooks.
Growth you can measure
Higher search visibility
Rank on page one for the searches your buyers are making — alongside or above the major listing platforms in your local area.
More qualified leads
Not just more traffic, but more people who are actually ready to buy, book a service, or request a marine quote. Quality over quantity.
Reduced platform dependency
Less reliance on Trade Me listing fees and third-party platforms. More leads coming direct through your own website where margins are higher.
Faster stock turnover
Vehicles and boats sell faster when more qualified eyes see them. Better marketing means shorter days-on-yard and healthier cash flow.
Frequently asked questions
Paid ads can generate enquiries within the first week. SEO improvements typically show results in 2-3 months with compounding returns. Most clients see a noticeable uptick in total leads within the first month.
Yes — especially for local searches. While Trade Me dominates broad searches, local buyers increasingly search for specific dealers and services by name or location. We help you own those local search results.
We typically recommend starting with $1,500-3,000/month in ad spend for automotive, depending on your market. Marine businesses can start lower. We optimise aggressively from day one to maximise return.
We handle all content creation — blog posts, vehicle descriptions, video scripts, social media posts. We'll need your input on new stock and technical details, but the writing and production is on us.
We set up full attribution tracking so you know exactly which channels, campaigns, and pages generate enquiries. Monthly reports break down cost-per-lead by source so you see where your money works hardest.
Ready to talk about automotive & marine?
Book a free discovery call. No sales pitch — just an honest conversation about what your business needs.