Your brand deserves its own online home
A complete e-commerce foundation for NZ retailers — from brand identity to online store to marketing strategy. Stop paying marketplace fees on your own customers.
Book a Discovery CallYour brand deserves its own online home
A complete e-commerce foundation for NZ retailers — from brand identity to online store to marketing strategy. Stop paying marketplace fees on your own customers.
Marketplaces take your margins and your customers
Trade Me, Amazon, and Facebook Marketplace make it easy to sell — but they take a cut of every sale and they own the customer relationship. Your brand is a tiny tile in their endless grid.
For NZ retailers building a real business, the long-term play is owning your digital presence. Your own store, your own customers, your own brand experience. The margins are better, the data is yours, and the customer relationship compounds over time.
Launch builds the entire e-commerce foundation — brand, store, payments, fulfilment workflow, and the marketing infrastructure to drive traffic and convert sales. It's for retailers ready to build something that lasts.
Retail & E-commerce × LaunchWhat Launch includes
E-commerce brand identity
Visual identity designed for online retail — logo, colour system, product photography direction, and packaging design guidance.
Custom online store
Full e-commerce website with product catalogue, categories, search, cart, checkout, and payment processing. Built on platforms that scale.
Payment & fulfilment
Stripe, Windcave, or POLi integration for NZ payments. Shipping calculator, fulfilment workflow, and order management setup.
SEO foundation
Product pages optimised for search. Category structure, meta data, and technical SEO that helps your products rank on Google.
Launch marketing plan
Email capture, social commerce setup, and a 90-day marketing plan to drive initial traffic and build your customer base.
How Launch works
Discovery
Understand your brand, products, target customers, and competitive landscape. Define your online positioning and customer experience goals.
Design & architecture
Store design, navigation, category structure, and checkout flow. Designed around how your customers actually shop.
Build & populate
Store development, product upload, payment integration, and shipping setup. You review and approve at each stage.
Launch & promote
Store goes live with launch marketing campaign. Training on store management, order processing, and content updates.
Expected outcomes
Revenue channel ownership
Your own online store where every sale is yours — no marketplace commissions, no competing listings, no brand dilution.
Customer data ownership
Build a customer database you own and control. Email marketing, retargeting, and loyalty programs become possible.
Brand experience control
Your store looks and feels like your brand — not like a marketplace template. Control every aspect of the customer experience.
National reach
Sell to customers across New Zealand (and beyond) without the constraints of physical location.
Frequently asked questions
We recommend based on your needs. Shopify for most retail businesses, custom builds for unique requirements. We'll explain the trade-offs and let you decide.
Yes. We can set up your own store while you continue selling on marketplaces. Over time, you shift customers to your direct channel for better margins.
We set up shipping calculators (CourierPost, NZ Post rates), fulfilment workflows, and order management. We can also integrate with 3PL providers if you outsource fulfilment.
We set up return and refund policies compliant with NZ Consumer Guarantees Act, and build the workflows into your store management system.
We provide direction on product photography — lighting, backgrounds, angles. We can also connect you with product photographers if you need professional shots.
Ready to talk about retail & e-commerce?
Book a free discovery call. No sales pitch — just an honest conversation about what your business needs.