Patients are choosing their doctor online

When Kiwis search for a new GP or specialist, they check your website first. If you don't have one, they move on to someone who does.

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🏥Healthcare & Medical×Build in a Day

Patients are choosing their doctor online

When Kiwis search for a new GP or specialist, they check your website first. If you don't have one, they move on to someone who does.

The modern patient journey starts with a search

Over 75% of New Zealanders search online when choosing a healthcare provider. They want to see who you are, what you specialise in, whether you're taking new patients, and how to book an appointment — all before picking up the phone.

Many NZ clinics and practices still rely on Healthpoint listings or a basic page from their PHO. These don't reflect the quality of your care, don't allow online booking, and certainly don't help patients choose you over the practice down the road.

For specialists in particular, the referral landscape is changing. GPs increasingly check specialist websites when making referrals. A professional online presence that clearly communicates your expertise, wait times, and booking process makes it easier for referring practitioners to send patients your way.

Healthcare & Medical — Build in a DayHealthcare & Medical × Build in a Day

What you get in a day

01

Professional clinic website

A clean, trustworthy website that communicates your services, team, and values. Designed to build patient confidence from the first click.

02

Practitioner profiles

Individual pages for each doctor or practitioner — qualifications, specialties, languages spoken, and availability.

03

Online booking link

Integration with your existing booking system (Manage My Health, MyIndici) or a simple appointment request form.

04

Services & specialties

Clear information about what you offer — services, conditions treated, and patient populations you serve.

05

New patient information

Enrolment details, fees, what to bring, and eligibility criteria. Reduces admin calls and improves the new patient experience.

06

Accessibility & compliance

WCAG-accessible design with clear navigation, readable fonts, and high contrast. Built with NZ health web standards in mind.

How the day works

01

Morning brief

30 minutes to understand your practice — services, team, patient demographics, and what information your patients most need.

02

Build in parallel

We build your website while your clinic runs. We'll use the information and photos you provide to create something that genuinely represents your practice.

03

Review at lunch

Quick preview check — make sure practitioner details are correct, services are listed accurately, and the tone feels right.

04

Live by 5pm

Your website goes live with booking links working, correct practice information, and a professional presence patients can trust.

What changes after launch

Patient acquisition

New patients can find your practice online, learn about your team, and book appointments without phone tag.

Reduced admin calls

Common questions answered online — fees, new patient process, opening hours, and practitioner availability. Less time on the phone.

Referral confidence

Referring GPs and practitioners can review your specialties, credentials, and availability before making a referral.

Professional credibility

A website that matches the quality of your care. No more relying on outdated directory listings that don't represent you.

Frequently asked questions

Yes. We don't store patient health information on the website. Booking links redirect to your existing patient management system. The website is an information and entry point, not a clinical tool.

We link to your existing patient portal for online booking. For Build in a Day, this is a direct link. Deeper integration is available through our Launch service.

Smartphone photos in good lighting work well. We can advise on how to take team photos that look professional. Alternatively, we can design without photos initially and add them later.

We can set up basic new patient enquiry forms. Full online enrolment with clinical forms is better handled through your PMS and would be part of a Launch engagement.

We design with accessibility as a priority — large readable text, high contrast, clear navigation, screen reader compatibility. Healthcare websites must be usable by everyone.

Ready to talk about healthcare & medical?

Book a free discovery call. No sales pitch — just an honest conversation about what your business needs.