Get more residents using your digital services
Digital engagement strategies that increase online service adoption, improve community consultation participation, and reduce pressure on your front-line staff.
Book a Discovery CallGet more residents using your digital services
Digital engagement strategies that increase online service adoption, improve community consultation participation, and reduce pressure on your front-line staff.
You built the digital service. Now get people to use it.
Your council or agency invested in a new website and online services, but adoption is lower than expected. Residents still call, still visit the counter, still print PDF forms and hand-deliver them. The digital channel shift promised in your business case hasn't materialised.
The problem is rarely the technology. It's awareness and habit. Many residents don't know your online services exist. Others tried once, found it confusing, and went back to the phone. Some don't trust online transactions with government. And your consultation platforms sit empty while the same dozen people turn up to public meetings.
Grow focuses on driving adoption of your existing digital services, increasing community participation in consultations, and building the trust and awareness needed for genuine digital channel shift. This isn't marketing in the commercial sense — it's public communication done effectively.
What Grow delivers
Digital adoption campaigns
Targeted communication to drive residents toward online services. Rates payments, dog registrations, building consents — whatever your priority channels are.
Consultation engagement
Promotion strategies for Long Term Plan, Annual Plan, and bylaw consultations. Social media, email, and community outreach that reaches beyond the usual submitters.
Content strategy
Regular, useful content that keeps residents informed and builds trust — project updates, service changes, community stories. Written in plain language that people actually read.
Email & notification systems
Segmented email communications — rates reminders, event notifications, ward-specific updates. Residents get information relevant to them, not everything.
Analytics & channel reporting
Monthly reporting on digital service adoption, website traffic, consultation participation, and channel shift metrics. Data your leadership team can use in reporting.
Social media management
Consistent, professional social media presence across Facebook, Instagram, and other platforms your community uses. Community management and response protocols included.
How Grow works
Channel audit
Analyse current digital adoption rates, communication channels, and where residents are dropping off. Identify the highest-impact opportunities for channel shift.
Engagement plan
Strategy aligned with your annual calendar — consultation periods, rates cycles, election years, and seasonal service demands. Prioritised and realistic for your team.
Monthly execution
Content creation, social media management, email campaigns, and consultation promotion. Consistent, professional communication that builds digital trust.
Measure & report
Monthly reporting on adoption metrics, engagement rates, and channel shift progress. Aligned with your reporting requirements to council or board.
Measurable engagement growth
Higher digital adoption
More residents using online services for rates payments, service requests, and applications. Measurable channel shift from phone and counter.
Better consultation participation
More diverse community voices in LTP, Annual Plan, and bylaw consultations. Reach beyond the usual submitters to younger, more diverse demographics.
Reduced service costs
Every transaction shifted from counter or phone to online saves staff time and money. Growth in digital adoption directly reduces operational costs.
Community trust
Consistent, transparent communication builds trust between the organisation and its community. Residents feel informed and connected.
Frequently asked questions
Absolutely. This isn't commercial marketing — it's effective public communication. Councils and government agencies have a responsibility to inform residents about services and encourage participation. Digital engagement is the most cost-effective way to do that.
Yes. LTP consultation is one of the most common engagement campaigns we run. We help councils reach beyond the usual submitters through social media, targeted email, and community-specific outreach.
We can manage it fully or provide strategy and content for your team to post. Either way, we establish response protocols, tone guidelines, and escalation processes for sensitive topics.
We track online transaction volumes against phone and counter metrics. For example, if 30% of rates payments were online before and 55% after, that's a 25-point channel shift. We align reporting with your KPIs.
Digital-first doesn't mean digital-only. We help you optimise digital channels so that staff time saved can be redirected to better service for residents who genuinely need phone or in-person support.
Ready to talk about government & public sector?
Book a free discovery call. No sales pitch — just an honest conversation about what your business needs.