Fill more seats and move more product — without paying for every click
You've got the website. Now it's time to make it work harder — more covers, more direct orders, and a marketing engine that doesn't eat your margin.
Book a Discovery CallFill more seats and move more product — without paying for every click
You've got the website. Now it's time to make it work harder — more covers, more direct orders, and a marketing engine that doesn't eat your margin.
The aggregator trap is bleeding your margins
Your food or beverage business is running, but growth feels expensive. You're paying 30% commission on every UberEats order. Your Instagram posts reach 5% of your followers. Google Ads costs keep climbing while the same regulars come in regardless. The marketing channels that were supposed to grow your business are just eating into your margin.
For NZ hospitality operators, the economics are brutal. The average cafe margin in New Zealand sits around 5-10%. When a third of your delivery revenue goes to platform fees and another chunk goes to paid social just to stay visible, there's nothing left to reinvest. You need growth strategies that compound over time — not ones that charge you per click or per order forever.
The food and beverage businesses that thrive in New Zealand are the ones that build direct relationships with their customers. They own their email list, they rank on Google for local searches, they have regulars who come back because of a loyalty program — not because of an algorithm. That's what Grow builds for you.
What Grow delivers
Local SEO & Google Maps optimisation
Dominate local search results for your suburb and cuisine type. When someone searches 'best Thai in Ponsonby' or 'craft beer Petone', you show up first.
Email marketing & loyalty campaigns
Build and nurture your own customer list. Automated birthday offers, seasonal promotions, and new menu announcements that drive repeat visits without platform fees.
Social media strategy & content
A consistent posting strategy across Instagram, Facebook, and TikTok. Content calendars, branded templates, and guidance on what actually drives engagement for food businesses.
Review management
Proactive strategies for generating Google and TripAdvisor reviews. Response templates and monitoring so you stay on top of your online reputation.
Direct ordering optimisation
Improve your direct ordering flow to convert customers away from aggregator platforms. A/B testing, UX improvements, and incentive strategies.
Performance reporting
Monthly reports connecting your digital marketing to actual revenue — covers, direct orders, email conversions, and cost per acquisition. No vanity metrics.
How Grow works
Audit & benchmarking
We review your current digital presence — website performance, search rankings, social engagement, review scores, and platform dependency. We benchmark against competitors in your area.
Growth plan
A prioritised roadmap based on where the biggest revenue opportunities are. For some businesses that's SEO, for others it's email marketing or reducing aggregator dependency.
Monthly execution
We execute the plan in monthly cycles — publishing content, running campaigns, optimising your site, and managing your online reputation. You focus on the food.
Review & expand
Monthly check-ins to review results and adjust strategy. As direct channels grow, we shift budget away from paid platforms and toward owned marketing assets.
Growth you can measure
Higher direct order volume
More customers ordering through your own channels instead of UberEats or DoorDash. Every order shifted from aggregator to direct is 15-30% more margin.
Stronger local search presence
Rank higher for cuisine and location searches in your area. More foot traffic from people who found you on Google, not on a platform that charges you for the privilege.
Growing customer database
An email and loyalty list that you own. Direct access to your customers without paying an algorithm to reach them. Repeat visits driven by your marketing, not someone else's.
Better review scores
More positive reviews on Google and TripAdvisor, actively managed and responded to. Higher scores drive more organic traffic — a virtuous cycle.
Frequently asked questions
Email and loyalty campaigns can drive revenue within the first week. SEO and review generation build over 2-3 months. Most food and beverage clients see a meaningful shift in direct orders within 60 days.
Yes. We know that a 30% UberEats commission on a $25 meal leaves you with almost nothing after food costs. Every strategy we build is measured against real margin impact — not just impressions or clicks.
That's one of the most common goals for our food and beverage clients. We build direct ordering channels, create incentives for customers to order direct, and shift your marketing to drive traffic to your own platform. Most operators reduce aggregator dependency by 30-50% within six months.
That's common in hospo — your team is busy running service. We can manage your social content end to end, or we can create a low-effort system with templates and scheduling that your team can run in 15 minutes a day.
We recommend at least 3 months to see meaningful results. Month-to-month after that with no lock-in. Food and beverage is seasonal, so we adjust strategy for quieter months rather than just charging through them.
Not necessarily. If your current site is functional, we can optimise it as part of the Grow engagement. If it needs more fundamental work, we'll recommend a Build in a Day or Launch first — we'll be upfront about it.
Ready to talk about food & beverage?
Book a free discovery call. No sales pitch — just an honest conversation about what your business needs.