Honest tech advice for farming businesses
Not sure what technology your farm actually needs? We'll assess your operation and give you a clear, vendor-neutral recommendation.
Book a Discovery CallHonest tech advice for farming businesses
Not sure what technology your farm actually needs? We'll assess your operation and give you a clear, vendor-neutral recommendation.
Every agtech vendor promises transformation
The agricultural technology market is booming, and every vendor claims their platform will revolutionise your farm. But as a farming business owner, you're not sure what you actually need — or whether the expensive subscription is worth it.
Do you need a farm management platform? CRM? E-commerce? Or should you just fix the basics first? The people selling these solutions aren't going to tell you to wait or buy something cheaper.
Our Advisory service gives you independent assessment and honest recommendations. Sometimes that means building something custom. Sometimes it means a $50/month SaaS tool. Sometimes it means doing nothing yet. The advice serves your operation, not a sales pipeline.
What Advisory includes
Operations & technology audit
A thorough review of your current tools, processes, and pain points. We map where technology can (and can't) improve your operation.
Agtech market assessment
Independent evaluation of relevant platforms — Figured, FarmIQ, Overseer, and others. No kickbacks, no partnerships, just honest comparison.
Digital roadmap
A prioritised 12-month plan with clear recommendations, realistic budgets, and implementation timeline that respects your seasonal calendar.
Team readiness assessment
Honest evaluation of your team's ability to adopt new technology. Recommendations for training, support, or phased rollout.
Ongoing advisory sessions
Monthly calls to review progress, adjust priorities, and troubleshoot issues as you implement — whether you build with us or someone else.
How Advisory works
Farm visit
We come to you. An on-farm session to understand your operation, your team, your pain points, and your aspirations. No preparation needed.
Research & analysis
We evaluate your current systems, research the best options for your specific situation, and interview key team members.
Recommendations report
A clear, written report with prioritised recommendations, budget estimates, and suggested timeline. Presented in person with Q&A.
Implementation support
Monthly advisory sessions to keep your digital strategy on track. Available for as long as you need guidance.
What you walk away with
Clear direction
A jargon-free understanding of what technology your farm needs — and what it doesn't. No more confusion or analysis paralysis.
Smart investment
Spend money where it matters. Avoid expensive platforms you'll never fully use or technology your team won't adopt.
Vendor independence
Recommendations based on your needs, not vendor relationships. We tell you the truth, even when that means recommending someone else's product.
Confidence in decisions
Stop second-guessing technology choices. Make informed decisions backed by independent analysis of your specific operation.
Frequently asked questions
Yes, always. Advisory starts with an on-farm visit. We can't give good advice about your operation without seeing it first-hand. We travel throughout New Zealand.
Only if they're genuinely the best fit. We frequently recommend off-the-shelf tools, other providers, or a 'do nothing yet' approach when that's the honest answer.
Especially useful. We translate technology into business language. Every recommendation includes plain-English explanation, business impact, and cost. No jargon.
It starts with a fixed-fee assessment including farm visit, research, and written report. Ongoing monthly advisory is available through our Advisory plan. Contact us for current pricing.
Many clients do. The advisory work directly informs any subsequent project — nothing is repeated or wasted. But there's zero obligation.
Ready to talk about agriculture & farming?
Book a free discovery call. No sales pitch — just an honest conversation about what your business needs.