A digital front door for families seeking care
Complete digital foundation for NZ aged care and disability providers — accessible websites, family communication tools, and referral systems that connect you with the people who need your services.
Book a Discovery CallA digital front door for families seeking care
Complete digital foundation for NZ aged care and disability providers — accessible websites, family communication tools, and referral systems that connect you with the people who need your services.
Care providers are falling behind digitally
The aged care and disability sector in New Zealand is under immense pressure. Te Whatu Ora restructuring, workforce shortages, rising compliance requirements under the HDSS (Health and Disability Services Standards), and growing demand from an aging population. Digital tools should be making life easier — but most providers are still running on paper-heavy processes and outdated websites.
Families expect more. They want to see care options online, compare providers, understand pricing and funding pathways, and communicate with staff without always needing to phone during business hours. Disability clients and their whānau — many working with NASCs (Needs Assessment and Service Coordination) or Whaikaha — want to understand what services are available and how to access them before committing.
Launch builds the comprehensive digital infrastructure your care organisation needs. An accessible website that genuinely serves families and clients. Communication tools that reduce admin burden. Referral pathways that work for NASCs, hospitals, and GPs. And all of it built to the accessibility standards your clients deserve.
Aged Care & Disability × LaunchWhat Launch includes
Comprehensive accessible website
A multi-page website covering all care levels, facilities, team profiles, and funding information. WCAG 2.1 AA compliant with additional accessibility features for the aged care and disability audience.
Family communication portal
A secure area where families can receive updates, view activity schedules, and communicate with care staff. Reduces phone calls and keeps whānau connected to their loved one's care.
NASC & referral integration
Clear referral pathways for NASCs, hospital discharge teams, and GPs. Online referral forms with the information care coordinators need to match clients with your services.
Virtual facility tours
Photo and video tours of your facilities that families can view from anywhere. Particularly valuable for whānau who live in a different region from the care facility.
Accessibility beyond compliance
WCAG 2.1 AA as a baseline, with additional features — adjustable text sizing, high-contrast mode toggle, simplified navigation option, and content written in plain language at a reading level accessible to all.
Sector-specific SEO
Optimised for searches like 'rest home near me', 'disability support services [region]', 'dementia care NZ'. Local SEO to help families in your area find you when they need you.
How Launch works
Discovery
Deep-dive into your organisation — care levels, client demographics, referral sources, compliance requirements, and family communication needs. Time spent with caregivers, managers, and admin staff.
Strategy & design
Information architecture designed around family decision-making journeys and client needs. Accessibility testing baked into the design process, not bolted on at the end.
Build & test
Website development with assistive technology testing at every stage. Family portal setup, referral form configuration, and content population with your team's input.
Launch & train
Go live with comprehensive staff training — updating content, managing family communications, and handling online referrals. Documentation provided in accessible formats.
Expected outcomes
Stronger family engagement
Families stay connected to their loved one's care through the portal. Fewer anxious phone calls, more informed and satisfied whānau.
Streamlined referrals
NASCs, hospital discharge teams, and GPs can refer directly through your website. Less back-and-forth, faster client placement.
Reduced admin load
Common questions answered online, enquiries captured digitally, and family updates managed through the portal. Staff spend more time on care, less on admin.
Improved occupancy
A professional, accessible online presence helps families choose your facility with confidence. Better visibility in local search results drives more enquiries.
Frequently asked questions
We build to WCAG 2.1 AA as a minimum, which exceeds most HDSS expectations for digital accessibility. We test with screen readers (NVDA, VoiceOver), keyboard-only navigation, and text scaling. We also write all content in plain language and structure pages for easy scanning.
It depends on your system. We can integrate with systems that offer APIs. For others, we set up a standalone communication portal that your staff update directly. We'll assess your current systems during discovery and recommend the best approach.
Yes. We design referral forms and pathways that align with how NASCs and Whaikaha-funded services actually work. The goal is to make it easy for care coordinators to refer clients to your services with all the information you need upfront.
We can build bilingual content areas, use appropriate tikanga in design, and ensure your website reflects the cultural values of your organisation. For kaupapa Māori services, cultural authenticity is a design priority, not an afterthought.
Yes — that's why accessibility is so critical. Large text, high contrast, simple navigation, and screen reader support mean that residents and clients with varying abilities can use the website independently. We can also create simplified views for specific user groups.
Ready to talk about aged care & disability?
Book a free discovery call. No sales pitch — just an honest conversation about what your business needs.